The distancing rules put into place during the coronavirus crisis have had a massive impact on life and society. Other forms of dialogue and exchange must be found and put into practice, or for otherwise social cohesion runs the risk of breaking down. However, the crisis has revealed that the digital sphere can offer innovative possibilities for interaction which have not yet been fully explored.

Since the pandemic began, cultural institutions have been discussing how they can reach and interact best with their audiences. How can a target group-specific, active dialogue – either as a participation format or artistic presentation practice – be converted into a digital format or expanded in digital space? With “dive in. Programme for Digital Interactions” the Federal Cultural Foundation wishes to support and encourage cultural institutions in Germany to respond to the current pandemic-related situation with innovative, digital dialogue and exchange formats.

The programme is targeted at contemporary-oriented cultural institutions in all artistic areas, as well as memorial sites, libraries, sociocultural centres, archives with archival assets in artistic disciplines, and festivals. Its aim is to enable these institutions to implement innovative ideas and digital exchange projects, to test formats for reaching new audiences, experiment with new digital applications and further develop existing services by the end of the coming year. The Foundation would like dive in to support measures that create links between analogue and digital formats to create new ways to access artistic productions and offer diverse forms of audience interaction and user participation.

The programme will be accompanied by idea workshops organised by the Federal Cultural Foundation, as well as workshops on nationwide knowledge transfer to flank the interdisciplinary development of digital concepts and their implementation in the cultural institutions.

The Federal Cultural Foundation has been granted five million euros to finance “dive in. Programme for Digital Interactions” from the Rescue and Future Package of the Federal Government Commissioner for Culture and the Media NEUSTART KULTUR.

What can be funded?

The programme promotes the development and implementation of digital projects and formats which offer cultural institutions new possibilities to engage and interact with their audience. The digital projects, e.g. games, VR and AR applications, motion capture, apps, interactive websites, platforms, citizen science projects or AI must explore and test new forms of knowledge transfer, artistic investigation, playful acquisition or visitor participation. Funding can also be awarded to autonomous digital projects and prototypes which are based on existing applications at cultural institutions and serve to enhance these with new features.


For this programme the German Federal Cultural Foundation has been granted ten million euros from the Rescue and Future Support Package "NEUSTART KULTUR" of the Federal Government Commissioner for Culture and the Media.