Not in fashion. Fashion and Photography in the Early 1990s

This large exhibition, demonstrating how fashion, photography and art of the early 1990s mutually influenced each other, was the first ever to be shown at a museum of contemporary art. Developed by the Museum für Moderne Kunst in Frankfurt, the exhibition curators wished to examine how radical and stylistically influential this generation was and how it has continued to influence the fine arts to the present day. The project was comprised of two segments. The first was an exhibition featuring photography and art of the early 1990s, supplemented by historic documentation (original magazines , campaigns, archived materials). The second was a performance programme which was presented at the Museum für Moderne Kunst, the Zollamt and other institutions in Frankfurt.

Curator: Sophie von Olfers
Artists: Vanessa Beecroft (IT), Walter van Beirendonck (B), Bernadette Corporation (USA), BLESS (D/F), Mark Borthwick (GB), Susan Cianciolo (USA), Comme des Gar çons (JP), Maria Cornejo (CL), Corinne Day (GB), Anders Edström (SE), Jason Evans (GB), Inez van Lamsweerde (NL), Helmut Lang (AT), Martin Margiela (B), M/M (Paris) (F), Cris Moor (USA), Kostas Murkudis, Collier Schorr (USA), Nigel Shafran (GB), Jürgen Teller, Wolfgang Tillmans, Yohji Yamamoto (JP)

Venue and schedule:
Museum für Moderne Kunst Frankfurt , 25 September 2010 – 16 January 2011