Fund for New City Cultures

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Introduction to the fund

Migration has shaped German society in the past and will continue to do so in the future. Germany is a country of immigration, and its cities are strongly influenced by social diversity. Although many institutions are now actively shaping this new urban society, cultural organisations have been slow to address the cultural diversity of their cities in their programmes, personnel decisions and target audiences. Neither their managerial staff nor their visitors correspond to the proportion of the general population which has an immigrant background.

With its new programme 360° – Fund for New City Cultures, the Federal Cultural Foundation wishes to encourage institutions in the areas of the fine and performing arts, music, literature, architecture, New Media and related forms, as well as cross-genre institutions, cultural- and art-historical museums, which address contemporary issues in their related field, to take a perspective that encompasses all of society. The aim is to actively integrate the controversial, but promising issues of immigration and cultural diversity into these institutions and their city cultures, and thereby reduce infrastructural exclusion in the cultural sector. The funding programme will support a broad range of approaches, strategies and methods which demonstrate in an exemplary manner how institutions can effectively participate in shaping urban society in the future in terms of thematic focus and staff appointments.

What is funded?

Funding is awarded to promote diversity in cultural organisations in the area of programming, audience reach and staff appointments. As part of 360° – Fund for New City Cultures, the Federal Cultural Foundation will finance a position at the cultural institutions (so-called “agent”) and provide additional project resources for supportive activities and formats. Cultural institutions which receive funding through the Federal Cultural Foundation are required to co-finance their projects with additional resources. Projects that exclusively present existing topics and content are not eligible for funding.


Over a four-year period and in cooperation with the institution, the Agent will develop recommendations and measures which can be implemented by the institutions to change and diversify their activities themselves and which contribute to shaping a self-confident, immigrant-friendly society, by which all of urban society can benefit. The Agents should possess diversity-related competence, experience in initiating interaction between cultural organisations and participants of immigrant background, and relevant language skills. Their task is to develop and guide the diversity-oriented process of change at their respective cultural institution.

Info tour 360°

In 2017 and 2018, the 360° Fund organised an info tour (PDF in German, 117 KB) for prospective applicants in multiple cities throughout Germany. Representatives of interested institutions were able to learn more about the application requirements, diversity in cultural institutions and change management in various lectures and in personal consultation with our staff on location.

You can view clips of these lectures and the programme presentation on our YouTube channel (external link, opens in a new window).


Both calls are now closed and no further application is possible.


The Federal Cultural Foundation will organise an academy to accompany the institutions and Agents for the duration of the programme. Scheduled twice a year, the academy events will offer the Agents the opportunity to share their experience with one another and gain further qualification. An especially important task of the academy is to document, evaluate and ensure the transferability of these institutional processes, as they are intended to serve as models elsewhere.

Funding period:

2018 – 2023


Schwarz-Weiß-Illustration diverser menschlicher Figuren beim Stehen oder Gehen

Diversity for the Future

Recommendations for establishing long-term diversity-building measures in cultural institutions


Anna Zosik
Kulturstiftung des Bundes

Franckeplatz 2
06110 Halle (Saale)
Tel.: +49 (0)345 2997 153
Fax.: +49 (0)345 2997 333
E-Mail to Anna Zosik